Scenario 13

question 92

Multiple Choice

Scenario 13.1 Use the following to answer the questions.
Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
Refer to Scenario 13.1. If Liz Claiborne were to distribute their Kate Spade brand through its company-owned stores and through wholesalers, to major department stores, then Liz Claiborne would be using ____ distribution.

• A) intensive
• B) vertical
• C) horizontal
• D) dual
• E) exclusive

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Definitions:

Prosocial

Behaviors that are intended to help or benefit others.

Antisocial

Behaviors that are contrary to the laws or customs of society, often harming others or lacking consideration for others' well-being.

Obedience

Following orders from an authority figure.

Forgiving

The act of pardoning someone for their mistakes or wrongdoing without harboring resentment.