You Have Spent the Last Twenty Years of Your Career

question 95

Multiple Choice

You have spent the last twenty years of your career in various marketing channel management roles with a variety of companies. One of things you have learned is that channel conflict can be very destructive to all members of the marketing channel. Which of the following actions would you take to ensure that channel conflict does not occur in your current role?​

• A)Encourage each member of the channel to act in its self-interest.
• B)Make sure the channel handles a diversified set of competing products.
• C)Minimize the level of communication amongst members of the channel so conflicts do not get started.
• D)Establish clearly-defined roles and responsibilities for each member of the channel.
• E)Maintain loosely-defined roles and responsibilities for each member of the channel so each feels like they have some independent decision-making ability.

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Definitions:

Bronchi Inflammation

The swelling and irritation of the bronchial tubes, often leading to coughing, mucus production, and breathing difficulties.

Fibrous Connective Tissue

A type of connective tissue rich in collagen fibers that provides support and strength to various structures within the body.

Test Anxiety

A psychological condition where an individual experiences severe distress and worry about their performance before or during an examination, negatively affecting their ability to perform well.

Severe Case

An instance or example of a condition, illness, or situation that exhibits extreme intensity, complexity, or danger.