Your Company Is Planning to Launch a New Line of Women's

question 144

Multiple Choice

Your company is planning to launch a new line of women's athletic apparel in the next six months. In order to create some enthusiasm in the market for your new products, you are working with an outside agency on the promotional ads that will run during some popular sporting events. Which of the following should be the primary objective for these promotional ads?

• A) Encourage product trial
• B) Create awareness
• C) Reward current customers
• D) Identify prospects
• E) Retain loyal customers

---

Definitions:

Acetylcholine

Acetylcholine is a neurotransmitter in both the central and peripheral nervous systems, involved in muscle activation, learning, and memory.

Nicotine

An addictive chemical found in tobacco products that stimulates the brain and enhances feelings of pleasure and arousal.

Monoamine

A category of neurotransmitter that includes serotonin, dopamine, and norepinephrine, which play key roles in regulating mood, arousal, and cognition.

Acetylcholine

A neurotransmitter important for brain and muscle function, involved in arousal, attention, memory, and motivation.