Examlex
Scenario 14.1 Use the following to answer the questions.
Landry Restaurants, Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase t-shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise.
Refer to Scenario 14.1. The Rain Forest Cafe and T-Rex Cafe are usually located in tourist-dense areas or large shopping malls in order to capture walk-by traffic. If the restaurants' primary focus was to obtain customers who are walking by, they would definitely not want which of the following locations?
Adaptation
involves adjusting or changing behavior, processes, or structures in response to new conditions or environments.
Mindfulness
A mental state achieved by focusing one's awareness on the present moment, while calmly acknowledging and accepting one's feelings, thoughts, and bodily sensations.
Migraine Headaches
A type of headache characterized by intense pain, often accompanied by nausea, vomiting, and sensitivity to light and sound.
Resilience
The capacity to quickly recover from difficulties; toughness.
Q27: Several forms of promotion can be used
Q48: Promotion of products tends to keep their
Q73: The receiver's response to the decoded message
Q112: Encoding is the process by which a
Q114: Because of its speed, electronic order processing
Q127: Category killers compete primarily on the basis
Q129: Compared to advertising, what are the major
Q168: Supermarkets specialize in selling shopping products.
Q176: Claire Nevsky is in charge of advertising
Q289: The way that pricing is used in