Scenario 14

question 50

Multiple Choice

Scenario 14.2 Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.
Refer to Scenario 14.2. By locating in the Sears' stores, Lands' End can do all of the following, except

• A) facilitate comparison shopping.
• B) facilitate wholesale exchanges.
• C) create place utility.
• D) create time utility.
• E) facilitate consumer exchanges.

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Definitions:

Inferior Gluteal

Referring to the nerves or artery that serves the lower portion of the gluteal muscles in the buttocks, involved in the movement of the hip and thigh.

Ilioinguinal

Relating to the ilium, the largest bone in the pelvis, and the inguinal region, often referring to a specific nerve that carries sensation from the groin to the abdominal muscles.

Pudendal

Pertaining to the pudendum, the external genitalia, or the pudendal nerve that supplies the area.

Brachial Plexus

A network of nerve fibers that run from the spine, through the neck, to the arm, and to the hand, controlling muscle movements and sensation.