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A retail store usually can position its image so that it is universally acceptable to all market segments.
Research Ethics
A set of ethical guidelines that governs the conduct of research to ensure the integrity of research practices and the protection of participants' rights and welfare.
Debriefing
Involves interviewing participants after a study to clarify what occurred and deal with any fallout related to deception.
Voluntary Participation
The principle that individuals have the right to choose whether to engage in a particular activity, especially relevant in ethical considerations of research and social programs.
Qualitative Research
Research that seeks to understand human behavior through observation and analysis of non-numerical data like texts, interviews, or images.
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