Paid Personal Communication That Seeks to Inform Customers and Persuade

question 134

Multiple Choice

Paid personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation is

• A) personal promotion.
• B) advertising.
• C) personal selling.
• D) public relations.
• E) individual promotion.

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Definitions:

Chemotherapeutic

Relating to the treatment of disease, specifically cancer, by chemical substances or drugs.

Taxol

A complex diterpene alkaloid used as a chemotherapeutic agent, derived from the bark of the Pacific yew tree, Taxus brevifolia.

Ketones

Organic molecules defined by the presence of a carbonyl group (C=O) attached to two carbon atoms.

Aldehydes

Organic compounds characterized by the presence of a carbonyl group connected to at least one hydrogen atom, with the general formula R-CHO.