Zoe Is a Manager at a Small, Independent Grocery Store

question 234

Multiple Choice

Zoe is a manager at a small, independent grocery store. Part of her job is to analyze sales data and information on consumers to determine how much of different competing products she should order for her store and how much shelf space to give to each of the competing brands. Zoe is working on

• A) category management.
• B) identifying target customers.
• C) expanding product mix width.
• D) improving atmospherics.
• E) updating retail positioning.

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Definitions:

Basic Rest-activity Cycle

A circadian rhythm concept suggesting that individuals have intrinsic cycles of rest and activity, notably proposed by sleep researcher Nathaniel Kleitman.

1 Hour

A measure of time equivalent to 60 minutes or 3,600 seconds.

1.5 Hours

A measure of time equivalent to ninety minutes.

3.5 Hours

A period of time equal to three and a half hours or 210 minutes.