Sierra Is Driving to Work on I-95 and Notices a Billboard

question 124

Multiple Choice

Sierra is driving to work on I-95 and notices a billboard for new salads at Wendy's. She reads the message and sees the pictures of the new salads. In this case, Sierra is the ____ and Wendy's is the ____ of this communication.

• A) receiver; source
• B) audience; promoter
• C) decoder; coder
• D) communicatee; communicator
• E) feedback; noise

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Definitions:

Supply Chain Management

The oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer.

Behind The Scenes

Actions, processes, or operations that occur out of public view, often in preparation or support of a main activity, product, or event.

Stakeholders

Stakeholders are individuals, groups, or organizations that are affected by or can affect the outcomes of a company's actions, objectives, and policies, including employees, customers, suppliers, and community members.

Creating Value

Involves offering products or services that are perceived as beneficial and superior by consumers, enhancing their satisfaction and experience.