When Encoding the Message, the Source Should Use Signs That

question 162

Multiple Choice

When encoding the message, the source should use signs that have

• A) new and exciting meanings.
• B) different meanings to different people.
• C) contemporary jargon.
• D) meanings that the target market will understand.
• E) broad interpretations.

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Definitions:

M.B.A.s

Masters of Business Administration, a graduate degree focused on business management, covering areas such as accounting, finance, marketing, and operations management.

Economics

The social science concerned with the production, distribution, and consumption of goods and services.

Sociology

The study of the development, structure, and functioning of human society.

Time

A dimension in which events can occur in sequence from the past through the present to the future, also a critical element in economic models affecting production, consumption, and investments.