Sara Is Concerned About the Effectiveness of Magnum, Inc

question 97

Multiple Choice

Sara is concerned about the effectiveness of Magnum, Inc.'s promotional messages, and is seeking an approach with immediate feedback. Sara is most likely to achieve this through

• A) television advertising.
• B) newspaper advertising.
• C) public relations.
• D) sales promotion.
• E) personal selling.

---

Definitions:

Vertical

Vertical often describes a direction or orientation that is upright, perpendicular to the ground or the plane of the horizon.

Economic Restructuring

Changes in the economic system, often due to globalization, technological advancement, or shifts in industry, affecting employment and productivity.

Plant Closings

The process of shutting down manufacturing facilities or plants, often resulting in job losses and economic impacts on communities.

Layoffs

The act of temporarily or permanently dismissing employees from their jobs, often as a cost-cutting measure by companies.