When Yoplait Yogurt Gives a Portion of Its Profits to Breast

question 20

Multiple Choice

When Yoplait Yogurt gives a portion of its profits to Breast Cancer Research, it is using

• A)promotion.
• B)integrated marketing communications.
• C)charity marketing.
• D)charitable promotion.
• E)cause-related marketing.

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Definitions:

Normal Accident

A theory suggesting that complex systems such as nuclear power plants are inherently susceptible to failures, no matter how well they are managed.

Risk Society

A society increasingly preoccupied with the future and also with safety, addressing and managing risks that modernity itself has produced.

Technopoly

A society which is overly dependent on technology, leading to potential negative effects on culture, society, and human well-being.

Technological Determinism

The theory that a society's technology shapes its cultural values, social structure, and history.