When McDonald's Uses the Monopoly Game in Which Customers Receive

question 53

Multiple Choice

When McDonald's uses the Monopoly game in which customers receive game pieces with each visit and try to assemble a set of properties to win prizes, McDonald's is utilizing

• A)sales promotion.
• B)advertising.
• C)guerilla marketing.
• D)personal selling.
• E)public relations.

---

Definitions:

Community Colleges

Public institutions providing higher education and vocational training, often offering two-year degrees, certificates, and transfer programs to four-year universities.

Six-Week

A period or duration of six consecutive weeks.

Associate of Arts

A two-year undergraduate degree focusing on liberal arts or general studies.

Master's Degree

An advanced academic degree granted by universities upon completion of a course of study demonstrating mastery or high-order overview of a specific field of study or area of professional practice.