In Establishing Sales Promotion Objectives, a Marketer Should Always

question 31

Multiple Choice

In establishing sales promotion objectives, a marketer should always

• A) concentrate on activities that will increase consumer demand.
• B) focus on consumers.
• C) focus on resellers.
• D) be defensive in the methods used.
• E) align objectives with the organization's overall objectives.

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Definitions:

Appropriate Levels

Suitable or acceptable degrees or amounts of something, in relation to a specific context or standards.

Openness

The quality of being open and receptive to new ideas, experiences, or changes; a willingness to share thoughts and feelings.

Self-Disclosure

The act of revealing personal information about oneself to others, which can strengthen relationships and foster intimacy.

Nonverbally

Communicating without the use of spoken language, often through gestures, facial expressions, and body language.