Subway Is Conducting a Contest in Which Customers Are Asked

question 168

Multiple Choice

Subway is conducting a contest in which customers are asked to name a new sandwich. The winner gets a free sandwich each day for one year and an appearance in one of the company's TV commercials. This contest illustrates Subway's use of the ____ elements of the promotion mix.

• A)Advertising
• B)Personal selling
• C)Sales promotion
• D)Public relations
• E)Telemarketing

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Definitions:

Longitudinal Survey

A research design that involves repeated observations of the same variables (such as people) over short or long periods of time to detect changes and developments.

Intelligence Test Scores

Quantitative measures obtained from cognitive tests that assess various mental faculties, including memory, reasoning, and problem-solving skills.

Income

The money received by a person or group for work, from investments, or from various transfer payments.

Emotional Intelligence

The skill to recognize, regulate, and articulate one's own emotions, as well as to navigate relationships with others in a sensible and compassionate manner.