If a Marketer of a Perfume Ad Develops a Commercial

question 17

Multiple Choice

If a marketer of a perfume ad develops a commercial involving a man being attracted to a woman who wears a particular perfume, it is attempting to influence one's need for

• A) love and affection.
• B) safety.
• C) self-esteem.
• D) self-actualization.
• E) respect from others.

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Definitions:

Sucking Reflex

An innate reflex in infants that prompts them to suck anything that touches the roof of their mouths, aiding in feeding.

Moro Reflex

An involuntary reflex in infants when they feel as if they are falling; the arms are thrown apart, and then they are brought together as if to protect the body.

Parent-Infant Attachment

A deep emotional bond that develops between an infant and their primary caregiver, crucial for the child's social and emotional development.

Sudden Infant Death Syndrome

A mysterious and tragic condition where an apparently healthy infant dies unexpectedly, usually during sleep, and without a clear cause.