Scenario 15.2 Use the Following to Answer the Questions

question 2

Multiple Choice

Scenario 15.2
Use the following to answer the questions.
The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year. They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion, and viral marketing. They are not sure when to use each of these methods however, and have asked for your advice.
Refer to Scenario 15.2. Since Whizz is a new product, which of the following promotional methods would you least recommend?

• A) magazine ads.
• B) viral marketing.
• C) television commercials.
• D) a price-reduction sales promotion.
• E) public relations.

---

Definitions:

Hunger Pangs

Hunger pangs are sensations of discomfort or pain in the stomach associated with a desire to eat.

Homeorhesis

The process by which a dynamic system adjusts its internal environment to maintain a stable state or trajectory, especially in the context of living organisms maintaining equilibrium.

Metastasis

The spread of cancer cells from the original site to other parts of the body, forming new tumors.

Female Athlete Triad

A condition often found in physically active women, characterized by low energy availability, menstrual dysfunction, and low bone density.