Successful Marketers That Understand the Significance of Word-Of-Mouth Communication Seek

question 184

True/False

Successful marketers that understand the significance of word-of-mouth communication seek out opinion leaders and try to encourage them to try their products in the hope they will spread favorable word about them.

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Definitions:

Conformed

The process of adjusting one's behavior or thinking to match those of others, typically in a group context.

Door-In-The-Face Effect

A compliance technique that involves making a large request that is expected to be turned down in order to increase the likelihood that a smaller request will be accepted.

Requests

The act of politely or formally asking for something.

Asch

Refers to the Asch conformity experiments which demonstrate the influence of group pressure on individuals to conform.