The First Stage in the Development of Any Advertising Campaign

question 57

Multiple Choice

The first stage in the development of any advertising campaign is

• A) creating the message.
• B) setting the budget.
• C) identifying the advertising target audience.
• D) defining the advertising objectives.
• E) creating the advertising platform.

---

Definitions:

Radically Different

Referring to something that is very much unlike anything else, representing a complete departure from tradition or previous methods.

Controlled Period

A fixed timeframe during which specific rules, conditions, or measures are applied to regulate activities or processes.

Internal Change Agents

Employees or individuals within an organization who facilitate and manage change efforts, promoting and enabling change from within the organization.

Managing Change

The process of overseeing transitions or transformations within an organization to achieve desired outcomes.