You Are Working with a Sales Management Consultant on Ways

question 212

Multiple Choice

You are working with a sales management consultant on ways to improve your company's sales performance. Your company sells high-end consumer products. You and the consultant agree your promotional activities need to include more direct interaction with your customers. Based on this information, which of the elements of promotion should you emphasize more?

• A) Advertising
• B) Sales promotions
• C) Personal selling
• D) Public relations
• E) Discounting

---

Definitions:

NLRA

The National Labor Relations Act, a foundational statute in United States labor law which protects the rights of employees to organize and to bargain collectively with their employers.

Works Council Approach

A method of industrial relations where workers' representatives participate in company management decisions, promoting cooperation between employer and employees.

Substantive Change

A significant alteration affecting the core or essential elements of an entity, policy, or system, distinguishing it from mere superficial or cosmetic modifications.

Increasing Penalties

The process of raising the consequences or punishments for violations of rules, laws, or regulations.