Public Relations

question 25

Multiple Choice

Public relations

• A) should be used mostly to counteract any competitive promotions or negative publicity.
• B) is an element of promotion that should be handled on a continuous basis.
• C) should be used solely to respond to emergencies that could significantly damage the company's reputation.
• D) is paid communication that helps enhance a company's image by highlighting its philanthropic efforts.
• E) is generally not given much weight because the information is generated by the company itself.

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Definitions:

Polite

Exhibiting courteous and considerate behavior or speech, especially in sensitive situations or communications.

Neutral

Impartial or unbiased; not favoring one side over another in disputes or decisions.

Specific Conventions

Customary rules or practices particular to a certain field or context.

Analyze

The process of examining something methodically and in detail, typically for purposes of explanation and interpretation.