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Scenario 16.1 Use the Following to Answer the Questions

question 17

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Scenario 16.1
Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its vehicle, the Venza, on TV, on its website, in major national magazines, and through Facebook. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs.
Refer to Scenario 16.1. Toyota's television advertisements for the Venza are examples of _______.


Definitions:

Indigenous Peoples

Ethnic groups who are the original inhabitants of a given region, recognized for their distinct cultures, traditions, languages, and historical presence.

Self-Government

The right or condition of self-rule, typically referring to local or regional governing bodies operating independently from external authorities.

Section 1

Generally denotes the first provision or part of a legal statute, document, or agreement, specifying introductory or fundamental elements.

Charter of Rights

A formal declaration of the fundamental rights and freedoms guaranteed to the citizens and residents of a country.

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