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Scenario 16.2 Use the Following to Answer the Questions

question 18

Multiple Choice

Scenario 16.2
Use the following to answer the questions.
The State Farm Group includes several companies. Probably the most well-known company in the group is the State Farm Insurance company, the largest auto and home insurer in the United States. State Farm Insurance provides protection for approximately 78 million policies on auto, fire, life, and health services. It is also a leading insurer of homes and autos in Canada. Another company in the State Farm group is the State Farm Bank, which was opened in 2000, beginning State Farm's entry into the financial services field. However, the State Farm Bank is not a traditional bank, in that it has no branch offices and its services are provided through State Farm agents, a call center, the mail, and on the Internet. It currently serves over 1.9 million bank accounts.
Refer to Scenario 16.2. In 2008, Cal Ripken, Jr. and State Farm teamed up to promote State Farm's national teen driver safety program. The marketing division at State Farm produced a one-page document that described the partnership, which was then published in several national newspapers and on the Internet. The document from State Farm is an example of ____, while the publication in the newspapers is an example of ____.

Definitions:

Physical Appearance

The outward look or aspect of individuals, including attributes like height, weight, complexion, hair, and eye color.

Dating Apps

Mobile applications that facilitate the meeting and interaction of people for the purpose of dating or forming relationships.

Impression Management

Impression management is a concept in sociology and social psychology that refers to the process through which individuals attempt to control the perceptions others have of them.

Goffman

Erving Goffman, a sociologist known for his analysis of human interactions and his concept of the presentation of self in everyday life.