Advertising That Aims to Create a More Favorable View of a Company

question 107

Multiple Choice

Advertising that aims to create a more favorable view of a company as a whole in the eyes of various stakeholders is called ____ advertising.

• A) institutional
• B) product
• C) organizational
• D) pioneer
• E) advocacy

---

Definitions:

Contractual Obligation

is a legal duty that arises out of a contract, requiring a party to fulfill the terms of the agreement.

Drawer

Drawer is the party in a bill of exchange, such as a check, who is making the payment, directing the drawee (usually a bank) to pay a specified sum to the payee.

Indorser

A person who signs a negotiable instrument, such as a check or promissory note, on the back, indicating their consent to transfer the document’s ownership or to guarantee its payment.

Negotiable Instrument

A written and signed document promising a specified amount of money to a specified person or bearer on demand or at a future date.