The University of Iowa Runs a Series of Ads Throughout

question 76

Multiple Choice

The University of Iowa runs a series of ads throughout the Midwest on how friendly and helpful its faculty, staff, and students are as well as how outstanding its academic programs are. This type of promotion would best be characterized as

• A) public relations.
• B) product advertising.
• C) advocacy advertising.
• D) institutional advertising.
• E) comparative advertising.

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Definitions:

Inflation Rate

How fast prices for goods and services overall go up, causing the value of money to go down.

Real Price

The price of a good or service after adjusting for inflation, reflecting the true purchasing power.

CPI

Consumer Price Index, a measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care.

Structural Steel Beams

Steel shapes used in construction that are designed to bear heavy loads and form the skeleton of buildings and bridges.