When Developing an Advertising Campaign, Benchmarks Need to Be Included

question 54

Multiple Choice

When developing an advertising campaign, benchmarks need to be included in the

• A) campaign platform.
• B) evaluation of the advertising effectiveness.
• C) statement of advertising objectives.
• D) media plan.
• E) budget.

---

Definitions:

Contra-Asset Account

An account that is used to reduce the value of a related asset, e.g., allowance for doubtful accounts reduces accounts receivable.

Natural Resources

Assets that occur in nature, such as minerals, forests, and water, often subject to depletion over time through use.

Intangible Asset

An asset lacking physical substance but offering economic value through rights or intellectual property.

Government Grant

Financial assistance provided by a government to individuals, organizations, or businesses, usually for specific purposes.