The Basic Issues or Selling Points That an Advertiser Wants

question 26

Multiple Choice

The basic issues or selling points that an advertiser wants to include in an advertising campaign is (are) the

• A) advertising objectives.
• B) target audience objectives.
• C) media plan.
• D) advertising message.
• E) advertising platform.

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Definitions:

Removal

The act of taking away or eliminating something from a particular place or context.

Event

An event or incident, particularly one that is significant.

Law Of Effect

A principle in psychology stating that behaviors followed by positive outcomes tend to be repeated, while those followed by negative outcomes are less likely to be repeated.

Reward

A benefit or recognition given for performing a particular action or behavior.