An Advertising Platform Should Consist of Issues That Are Important

question 193

Multiple Choice

An advertising platform should consist of issues that are important to consumers. Selling features should be important to consumers and should be features that

• A) competitive products lack.
• B) can be seen easily in a photograph.
• C) are familiar concepts to those in the target market.
• D) competitive products have as well.
• E) are reasonably inexpensive to develop.

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Definitions:

Repressed

Involuntarily held out of conscious awareness, used particularly to describe memories or impulses that are hidden due to being considered unacceptable.

Early Experiences

Formative events or exposures in the initial stages of life that significantly influence one's development, behavior, and personality.

Unresolved Conflicts

Issues or disagreements that have not been effectively addressed or resolved, potentially leading to ongoing tension and problems.

Emotionally Charged Memories

Recollections that are strongly associated with emotions, often more vivid and lasting.