Todd Is Developing a Print Advertisement for Afflac

question 124

Multiple Choice

Todd is developing a print advertisement for Afflac. He knows that the ______ is a critical component of the copy because _____.

• A)headline; it determines the final layout design.
• B)headline; It is often the only part of the advertisement that is read.
• C)artwork; it takes up the most space.
• D)tag line; it links the copy to the signature.
• E)slogan; it links the artwork to the signature.

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Definitions:

Native Speech

The language that a person has been exposed to from birth or within the critical period for language learning.

Language

A system of communication that uses symbols, sounds, gestures, or written characters to convey meaning.

Newborns

Refers to infants within the first few weeks of life, focusing on their development, health, and care needs.

Sensitivity to Touch

The ability to perceive and respond to tactile stimuli, an important aspect of sensory processing.