When Using the Percentage-Of-Sales Approach for Determining the Advertising Appropriation

question 13

Multiple Choice

When using the percentage-of-sales approach for determining the advertising appropriation, marketers

• A) base their funding on a percentage of the competitors' sales.
• B) multiply the firm's past sales by a set percentage they want to spend.
• C) set sales objectives for the upcoming period and base appropriations on these goals.
• D) multiply the firm's past sales plus a factor for expected changes in sales times a standard percentage.
• E) use an industry standard to determine what percentage of their profits they want to allocate to advertising.

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Definitions:

Anterior Side

The front or forward-facing part of the body or any anatomical structure.

Posterior Portion

The rear part of something, often referring to the back side of the body or an organ.

Vertebral Foramen

The vertebral foramen is the central canal within each vertebra of the spine through which the spinal cord passes.

Laminae

Thin layers or plates of tissue or material, forming part of the structure of plants or animals.