The Three General Types of Media Schedules Are

question 210

Multiple Choice

The three general types of media schedules are

• A) pulsing, beating, and continuous.
• B) short, medium, and long-term.
• C) morning, afternoon, and evening.
• D) pulsing, continuous, and flighting.
• E) light, heavy, and alternating.

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Definitions:

Residual Value

The projected worth of an asset upon reaching the conclusion of its service period.

Straight-line Method

A depreciation method that allocates an equal amount of depreciation each year over the useful life of an asset.

MACRS

Modified Accelerated Cost Recovery System, a method of depreciation in the U.S. that allows businesses to recover investments in certain property through annual deductions.

Property

Physical or intangible assets owned by an individual or business, including land, buildings, and intellectual property.