Scenario 16.1 Use the Following to Answer the Questions

question 121

Multiple Choice

Scenario 16.1
Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its vehicle, the Venza, on TV, on its website, in major national magazines, and through Facebook. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs.
Refer to Scenario 16.1. If the ads include both the Venza and the Ford Edge, they would be examples of

• A) institutional advertising.
• B) public relations.
• C) product advertising.
• D) comparative advertising.
• E) competitive advertising.

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Definitions:

Off-Balance Sheet Lease Financing

Off-balance sheet lease financing involves leasing arrangements that are not recorded on a company's balance sheet, potentially making a company's financial condition appear stronger than it actually is.

Debt Ratio

A metric assessing a firm's leverage, determined by dividing its total liabilities by its total assets.

Lessee

A lessee is an individual or entity that leases an asset from another party, called the lessor, under the terms of a lease agreement.

Tax Effects

Tax effects refer to the impact of tax laws on an individual's or company's financial decisions and operations, affecting net income, investment choices, and cash flows.