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Scenario 17

question 88

Multiple Choice

Scenario 17.2 Use the following to answer the questions.
The Presto Company manufactures several types of household appliances, including blenders, waffle makers, and home deep fryers. Presto sells its products to retail stores such as Kohl's, Macy's, and J.C. Penney's, through its own salesforce. Kerry Wilson is one of Presto's salespeople, and is responsible for stores headquartered in Region 1 of the U.S. Kerry has just come from a monthly meeting where she has been informed about the new stovetop grill that will be part of next season's lineup. Presto's marketing department has developed a promotional plan for the new grill and outlined that plan for the sales staff in the meeting. The promotional plan for the next 60 days will include television commercials which demonstrate the new grill, in-store rebates, and a customer contest for the best grilled sandwich recipe. In addition, Kerry and other members of the salesforce will be given a free grill for their own home use so they can become more familiar with the product. Presto is also offering a free trip to New York City for their staff salesperson who has the highest dollar in sales to his or her stores. To encourage the retail stores to push this product, Presto will offer the retail store a $5 discount for each grill that the store purchases after the 60-day promotion is over.
Refer to Scenario 17.2. Presto's use of a free trip to New York is an example of ____, while the $5 discount to its retail stores is an example of ____.

Definitions:

Customer Problems

Issues or challenges faced by customers that a business seeks to address or solve with its products or services.

Psychographics

The examination and categorization of individuals based on their outlooks, goals, and various psychological measures, particularly within the scope of market analysis.

Demographic Research

The study of populations based on factors such as age, race, sex, economic status, level of education, income level, and employment, among others.

High-end Tiles

Tiles that are premium in quality, design, and material, aimed at the luxury segment of the market.