Identify Four Consumer and Four Trade Sales Promotion Techniques, and Describe

question 47

Essay

Identify four consumer and four trade sales promotion techniques, and describe each one.

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Definitions:

Investment Requirement

The total capital and resources needed for a project, investment, or venture to proceed.

Time Value

The concept that money available today is worth more than the same amount in the future due to its potential earning capacity.

Payback Period

The time it takes for an investment to generate income or revenue equal to its cost, used to assess the feasibility or risk of an investment.

Cash Flows

The net amount of cash being transferred into and out of a business.