A Major Disadvantage of Personal Selling Is That It

question 21

Multiple Choice

A major disadvantage of personal selling is that it

• A) is not remembered as well by consumers as advertising messages are.
• B) cannot easily adjust the message to satisfy a customer's information needs.
• C) is very expensive per contact.
• D) does not provide immediate feedback.
• E) is not compatible with other promotional activities.

Evaluate the reasons behind individuals' participation in social movements and collective actions.

Understand the concept of collective behavior and differentiate between various forms of collectives.

Recognize the influence of social norms and their enforcement in structured group settings.

Identify the factors leading to the formation of crowds and the behavioral categorizations within crowds.

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Definitions:

Correlational

Referring to a type of research design that examines the relationship between two or more variables to determine if they are associated in some way.

Longitudinal Research

A research design that involves repeated observations of the same variables over a period of time, extending from months to years.

Cross-Sectional

This observational study method examines data collected from a whole population or a selected portion of it at one specific time.

Basic

Basic commonly refers to something that forms an essential foundation or starting point; fundamental.