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Personal selling goals include finding prospects, convincing prospects to buy, and
Immunoassay
A laboratory method that uses the antigen-antibody reaction to measure the presence or concentration of a substance.
Molecule
The smallest unit of a chemical compound that can exist; composed of two or more atoms held together by chemical bonds.
Covalent Bonds
A chemical bond formed by the sharing of electron pairs between atoms.
Electronegativity
A measure of the ability of an atom in a chemical compound to attract electrons towards itself.
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