The Step of the Personal Selling Process in Which a Salesperson

question 124

Multiple Choice

The step of the personal selling process in which a salesperson contacts a potential customer is called

• A) making the presentation.
• B) cold calling.
• C) the preapproach.
• D) the approach.
• E) prospecting.

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Definitions:

Mammogram

An X-ray picture of the breast used to detect and diagnose breast cancer.

Cholesterol Screening

A medical test that measures the levels of cholesterol and other lipids in the blood to assess an individual's risk of developing cardiovascular diseases.

Immunizations

The process or procedure by which an individual becomes protected against a disease through the administration of a vaccine.

Anemia Screening

The process of testing individuals for anemia, a condition characterized by a deficiency of red blood cells or hemoglobin, which can lead to lack of oxygen in the organs.