While Anticipating Objections and Countering Them Before They Are Asked

question 72

Multiple Choice

While anticipating objections and countering them before they are asked is a good idea, one negative consequence of doing so is that the salesperson may

• A) annoy the customer.
• B) mention objections the customer had not thought of.
• C) take too long in trying to sell the product, and the customer may stop listening.
• D) not emphasize its features and benefits enough.
• E) begin to lie about the product.

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