When Deciding on Sales Promotion Methods to Employ, Marketers Take

question 90

Multiple Choice

When deciding on sales promotion methods to employ, marketers take several factors into consideration. Which factor below is unlikely to affect decisions regarding sales promotion methods?

• A) Type of package
• B) Product characteristics
• C) Target market characteristics
• D) Types of resellers
• E) Competitive forces in the environment

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Definitions:

Bystander Effect

A social psychology concept where people are less inclined to assist someone in distress when they are in the company of others.

Isolated Highway

A road that is located in a remote or less populated area, often far from major cities or towns.

Busy Freeway

A heavily trafficked highway where vehicles travel at high speeds, often experiencing congestion and delays.

Bystander Effect

A social psychological phenomenon in which individuals are less likely to offer help to a victim when other people are present.