Although Maybelline Would Like to Use ____ as a Consumer

question 38

Multiple Choice

Although Maybelline would like to use ____ as a consumer sales promotion method, this method has extremely high labor costs that are more affordable for higher-end make-up companies such as Clinique and Estée Lauder.

• A)frequent-user incentives
• B)demonstrations
• C)coupons
• D)rebates
• E)consumer contests

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Definitions:

Activity Cost Pools

A grouping of all costs associated with a specific activity, used in activity-based costing to more accurately allocate overhead costs.

Activity Rates

Rates used in Activity-Based Costing to assign overhead costs to products or services, based on specific activities that drive those costs.

Activity-Based Costing

An accounting method that assigns overhead and indirect costs to related products and services based on the activities that drive those costs.

Product I9

A reference to a specific product identified by the code I9, indicating a unique item or model in a company's product line.