The Cost Per Thousand (CPM) Indicator Shows

question 179

Multiple Choice

The cost per thousand (CPM) indicator shows

• A) the cost to expose 1,000 people to a television commercial.
• B) the cost to expose 1,000 people to a one-page magazine advertisement.
• C) the return on investment marketers get for their advertising dollar.
• D) the cost to expose a million people to any type of advertisement.
• E) how one media source compares to a different source for reaching target markets.

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Definitions:

Correlation

Correlation is a statistical measure that expresses the extent to which two variables fluctuate together, showing the strength and direction of their relationship.

Scatter Plot

A type of graph or plot which uses Cartesian coordinates to display values for typically two variables for a set of data.

45° Angle

A 45° angle is a measure of angle equal to half of a right angle, commonly encountered in geometry and trigonometry.

Basis For Prediction

The underlying data or rationale upon which a prediction is made.