Which of the Following Statements Is Not True About the Follow-Up

question 8

Multiple Choice

Which of the following statements is not true about the follow-up step of the personal selling process?

• A) The salesperson should contact the customer to see if there are any problems with the product.
• B) Following up aids the salesperson in creating a solid relationship with the customer.
• C) The salesperson can try to determine the customer's future needs.
• D) The follow-up helps create loyalty on the part of the buyer.
• E) Salespeople should only follow up with dissatisfied customers.

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Definitions:

Communication Process

The steps through which information is conveyed between a sender and a receiver, including encoding, medium of transmission, decoding, and feedback.

Media Richness

The ability of a communication medium to effectively convey information and promote understanding in a timely manner.

Employee Use

Pertains to how organizations leverage the skills, abilities, and time of their workforce to achieve business objectives and operational requirements.

E-Mail

E-mail is a system for sending messages and documents over a computer network, allowing for electronic communication between individuals.