Which of the Following Statements Is True of On-Demand Marketing

question 18

Multiple Choice

Which of the following statements is true of on-demand marketing?

• A)​It requires firms to focus on the internal rather than the external business environment.
• B)It gives maximum emphasis to aggressive personal selling strategies.
• C)It is aimed at enhancing customer relationships.
• D)​It is used by sales-oriented firms.

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Definitions:

Marketing Plan

A detailed plan or guide that illustrates a company's marketing and advertising strategies for the upcoming period.

Marketing Exchange

The process through which two or more parties transfer goods, services, or ideas in return for something of value.

Supply Chain Logistics

Overseeing the movement and storage of goods, services, raw materials, in-progress inventory, and final products from where they originate to where they are consumed.

Production Management

Production Management involves planning, coordination, and control of industrial processes to ensure that goods are produced efficiently, effectively, and at the right quality.