A Company Is Doomed to Failure in a Foreign Country

question 27

Multiple Choice

A company is doomed to failure in a foreign country if it _____.

• A)​does not understand the foreign country's culture
• B)excessively focuses on translating product names to the foreign country's language 
• C)varies its marketing mix according to the foreign customers
• D)​pays attention to the foreign country's demographics

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Definitions:

Depolarizing

A process in which a cell's membrane potential becomes less negative, often leading to the initiation of an action potential in neurons.

Neurotransmitters

Chemical messengers that transmit signals across synaptic gaps between neurons, influencing a variety of mental and physical functions.

Synaptic Cleft

The small gap between neurons, across which neurotransmitters move to transmit information.

Terminal Buttons

The small bulblike structures at the end of dendrites that release neurotransmitters and facilitate communication between neurons.