In Order to Attract Customers Who Are Blue-Collar Workers,Prisly Inc

question 1

Multiple Choice

In order to attract customers who are blue-collar workers,Prisly Inc.,a laundry detergent manufacturer,introduced a liquid detergent that easily removes tough stains.Soon after,the management noticed that there was a significant drop in the sales of its detergent powder as the company's loyal customers,who previously purchased the detergent powder,started purchasing the more effective liquid detergent.As a result,Prisly Inc.was forced to reduce production of its detergent powder.In this scenario,it is evident that Prisly Inc.has adopted a(n) _____.

• A)​multisegment targeting strategy
• B)multisegment targeting strategy
• C)undifferentiated targeting strateg​
• D)​concentrated targeting strategy

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Definitions:

Age-Nearest Sibling

Refers to the sibling closest in age to another sibling, indicating proximity in birth order.

Favorite Television Program

A TV show that is particularly liked or preferred above others by an individual.

Lonely

A feeling of sadness or isolation due to a lack of friends, companionship, or social interaction.

Rejected

Describes a situation or outcome where an offer, proposal, or individual is not accepted or deemed unsuitable.