Examlex
Which of the following is an effect of social influences on consumer buying decisions?
Faint Stimulus
A stimulus that is barely detectable or at the threshold of conscious perception.
Signal Detection Theory
A means to quantify the ability to discern between information-bearing patterns and random patterns that distract from the information.
Competing Background
Situations or environments that offer contrasting or conflicting contexts, requiring differentiation and adaptation.
Priming
A mental phenomenon in which experiencing one stimulus affects the reaction to another stimulus that follows, all happening without deliberate direction or awareness.
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