Line Twists Inc

question 10

Multiple Choice

Line Twists Inc.is a start-up dance company.On its Web site,it conducts an online competition for amateur dancers.It asks people to post one sentence on why they love to dance.Thousands of people participate and comment on the Web site.In the context of business-to-business social media marketing,this step taken by Line Twists Inc.is an example of the marketing metric of _____.

• A)​product adaptation
• B)engagement
• C)conversion
• D)​review

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Definitions:

Technical Expertise

Specialized knowledge or skills in a particular area of technology or science.

Line Workers

Employees who are directly involved in the production process of a factory or in the operation of a service company.

Board of Directors

A group of individuals elected by shareholders to oversee and govern a corporation's management and major decisions.

Stockholders

Individuals or institutions that own shares of stock in a corporation, giving them ownership interests and rights to dividends.