Which of the Following Statements Is True of Consumer Behavior

question 24

Multiple Choice

Which of the following statements is true of consumer behavior?

• A)People's value systems do not affect their consumer behavior.
• B)Consumer behavior cannot be learned.
• C)The study of consumer behavior includes factors that influence purchase decisions and product use.
• D)Consumers' product and service preferences are constant and do not change over time.

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Definitions:

Constructive Dilemma (CD)

A type of logical argument that presents two conditional statements and concludes that if one is true, then a specific outcome follows.

Modus Ponens (MP)

A form of argument in deductive reasoning that applies the following structure: if P then Q; P is asserted to be true, therefore Q must be true.

Modus Tollens (MT)

A logical form of argument that concludes the inverse of an antecedent from the negation of the consequent of a conditional statement.

Constructive Dilemma (CD)

A form of argument in which, from two conditional statements and the affirmation of their antecedents, one infers the affirmation of their consequents.