During an External Information Search,a Consumer Is Most Likely to Enlarge

question 67

Multiple Choice

During an external information search,a consumer is most likely to enlarge his search and consider more alternative brands when:

• A) the consumer is knowledgeable and well informed about a potential purchase.
• B) the perceived risk of the product or service to be purchased increases.
• C) the consumer is confident of making a purchase decision with the information at hand.
• D) the product or service to be bought is a frequently purchased,low-cost item.

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Definitions:

Ocean

A vast body of salt water that covers almost three-quarters of the Earth's surface.

Concept

A general idea derived from specific instances, serving as a fundamental building block for theories and arguments.

Animal

A living organism that feeds on organic matter, typically having specialized sense organs and nervous system and able to respond rapidly to stimuli.

The Statue of Liberty

A colossal neoclassical sculpture on Liberty Island in New York Harbor, symbolizing freedom and serving as a welcome to immigrants arriving from abroad.