The Use of Direct Channels in Business Marketing Has Increased

question 38

True/False

The use of direct channels in business marketing has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes.

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Definitions:

Gerontocracy

A form of government or organizational structure where power is concentrated in the hands of older members of society or an institution.

Patrimonialism

Refers to a form of governance in which all power flows directly from the leader, typically structured like a patriarchal family.

Feudalism

A social system prevalent in medieval Europe, characterized by the holding of land in exchange for service or labor.

Primary Patriarchalism

Primary Patriarchalism describes the initial or fundamental social system in which men hold dominant positions of power and authority over women and children within the family and society at large.